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HomeLifestyleA quarter of Brits feel uncontrollably hungry by 10.30am, study finds

A quarter of Brits feel uncontrollably hungry by 10.30am, study finds


One in four Brits find themselves uncontrollably hungry by 10:30am, research has found. A study of 2,000 adults found they typically snack twice a day – with sausage rolls, crisps, biscuits, and bananas the most popular choices.

But 27 percent get the munchies by mid-morning, and a third have even got out of bed for a midnight snack – with chocolate bars, nuts, cake, and crackers among other favourite treats.

A spokesman from Wall’s, which commissioned the research as part of its “When hunger calls, grab a Wall’s” campaign, said: “Sometimes a snack can be an absolute saviour to your day, as the research has shown.

“Uncontrollable hunger at times can absolutely take over, and leave you unable to get on with your day until it’s been satisfied.

“And there’s real enjoyment taken from ridding of this hunger whenever it strikes, with a snack never being far away.”

The study also found 23 percent of adults don’t usually have breakfast, with 36 percent of those claiming they are more prone to snacking as a result.

While watching TV, over the weekend, and in the workplace were the most common times and places to chomp on a treat.

And more than £10 is spent on them in a typical week, according to the OnePoll data.

More than seven in ten (73 percent) have snacks stocked up in their homes for when they need them – and 25 percent have even hidden these from loved ones.

Meanwhile, 21 percent have a dedicated drawer in their workplace to stash snacks away for when hunger calls.

The importance of a snack cannot be underestimated, though, as 60 percent believe a great treat can save a rubbish day.

And to avoid a bad day, 33 percent will typically pack themselves a treat to nibble on when leaving the house.

However, one in five have been made to feel guilty about their snacking habits, with others pointing out the frequency with which they do so.

The spokesman from Wall’s added: “Hunger can be overpowering, and there’s nothing worse than being caught short and having nothing to hand.

“However, there’s no better feeling than finally chomping on something after having been hungry for a while, and satisfying that desire. Snacks such as sausage rolls are a great and versatile option for when hunger calls.”



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