Wednesday, February 21, 2024
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Brits will munch through over 5,000 slices of pizza in their lifetime, study finds


The typical Brit will munch through 5,208 slices of pizza over the course of their adult life – but 83 percent have no regrets about the amount they eat. A poll of 2,000 adults found 12 percent eat up to three pizzas each week – with between 6pm and 8pm the most popular time to chow down.

This equates to an average of £21.40 a month spent on the beloved Italian classic – or £256.80 a year.

In fact, 40 percent are picking pizza over other meals and snacks – with 18 percent saying they’re likely to reach for a slice over other takeaway treats, like kebabs (three percent) or an Indian takeaway (15 percent).

Four in ten (42 percent) say this is because pizza makes them happy, with 57 percent citing it as their “comfort food”.

The research, commissioned by TABASCO Brand to celebrate national pizza month, also found Friday (24 percent) and Saturday (21 percent) are the preferred days to tuck into the dish.

A spokesman for the hot sauce maker said: “Pizza is an easy way to bring people together, as the ultimate dish to share with friends and family.

“Great for any occasion, the cheesy goodness, with an added dash of hot sauce, is a great way to light up any movie night or end-of-week celebration.”

Ordering it to your home (46 percent) is the preferred location to eat pizza, as opposed to at a restaurant (18 percent).

And the study, carried out via OnePoll, also found the nation’s top “pizza moments” are a movie night at home (36 percent), and after a night on the town (17 percent).

Pizza-lovers are also growing more adventurous, with 48 percent experimenting with different flavours and toppings – citing combinations like hot sauce and mayo (17 percent), hot sauce and honey (15 percent), and hot sauce and queso (13 percent), as the blends they’re most likely to explore.

And when it comes to toppings, mushrooms (37 percent), mozzarella (37 percent), and onions (33 percent) come in the top three – with pepperoni (31 percent) and garlic (26 percent) just behind.

The spokesman for TABASCO Brand, which has teamed up with Yard Sale Pizza, to allow Londoners to share custom messages to friends and family via its Yard Sale x TABASCO® Pizza Post, added: “It’s great to see that people are open to experimenting with some seriously hot combinations.

“Pizza is a great medium for this. Its cheesy base counteracts the heat from the hot sauce, allowing people to try out flavours that seem spicier than they’re used to.

“Plus, the acidity of the vinegar cuts through the rich toppings, deepening the flavour and taste of the pizza. Together, the combination can light up even the simplest of pizzas.”

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