A man stumbled upon a Tesco receipt dating back to the mid-1990s nestled within the pages of a library book, sparking a viral sensation on social media. Luke Strim, a Reddit user, shared a snapshot of the remarkably well-preserved receipt, evoking a sense of nostalgia and prompting reflection on the current inflationary landscape.
He posted: “Before my time and not much to go off but 30 years old and still looking fresh.”
The transaction occurred on July 23, 1994, in Coventry, totaling £29.29 for a substantial selection of 27 items, including beef, cooking oil and a newspaper.
Although a portion of the receipt was torn off so the rest of the list can’t be seen, the items listed would cost around £60 today.
The post garnered a wave of response online, with many left gobsmacked at just how much items had increased by.
One person commented: “Interesting bananas have gone up nearly 20p per kilo in the last five years.”
Another user commented: “Interesting! £29.39 in 1994 is about £60 in today’s money. I currently have 35 items in my Tesco basket and the total is £48.54.
“Depends on the specific items you buy, and maybe clubcard offers weren’t a thing back then. I wouldn’t say I shop particularly cheap nor particularly expensive.”
A third user said: “Ahh… the good old days, when you could afford to eat.”
A previous study conducted by Which? found that the prices of various household essentials nearly tripled in just two years.
An array of everyday items, ranging from Bakewell slices and bread loaves to even budget supermarket offerings, have experienced a significant surge in price amidst the ongoing cost-of-living crisis.
This surge followed a period where food prices skyrocketed to their highest levels in over four and a half decades, approaching the staggering rate of 21.9 percent last witnessed in August 1977.
Staple items commonly found in cupboards and fridges, such as milk, cheese, and eggs, played a pivotal role in driving this slight decrease in prices.
Meanwhile, budget-friendly products—often touted as providing consumers with value for their money—have seen a sharp increase of 37.1 percent, despite supermarkets claiming to have implemented cost-cutting measures.
Which? noted, “While these products still typically offer the lowest prices, the magnitude of these price hikes underscores the disproportionate impact on the most economically vulnerable segments of society.”
However, amidst these challenges, there are glimmers of hope. In November of last year, inflation plummeted to its lowest rate in two years, attributed to a reduction in energy costs, as reported by the Office for National Statistics (ONS).