Princess Kate and Meghan Markle are both royal and fashion icons in their own right.
Both have distinctive styles and their sartorial choices have led them to become trendsetters.
However, new data suggests Princess Kate may have trumped the Duchess of Sussex in the style stakes on social media.
Data from high-end fashion retails Karen Millen has found Princess Kate to be commanding more hashtags for her fashion on TikTok.
According to the figures, Princess Kate has an average of 381.4 million views under fashion hashtags on TikTok – compared to Meghan’s 58.4 million.
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Most of these views for Princess Kate’s fashion edits can be found under the hashtag #katemiddletonstyle with videos bearing this hashtag featuring a total of 863.7 million views.
Meanwhile, Meghan’s hashtag #meghanmarklestyle only garnering 158.7 million views on videos about the American star’s fashion videos.
Speaking exclusively to Daily Express, Senior Brand Manager at Karen Millen Amy Preistly, said: “With some members of the Royal Family often being used for fashion inspiration, it’s no surprise that there’s been an increase in interest around Kate Middleton’s wardrobe with the new season of The Crown – and this interest is likely to continue to soar, with the young royal set to be portrayed onscreen by Meg Bellamy in part two this December.
“Kate has often been praised for pulling together simple and classy looks that emanate sophistication, so she’s a good role model for those looking to the royal family and other ‘celebs’ for wardrobe guidance.”
Moreover, Princess Kate is likely to see another spike in interest in her fashion when The Crown season six, part two hits screens next month.
Google searches into Kate Middleton have increased by 45 percent over the last week – a trend which is only likely to increase when the hit Netflix drama returns.
The sixth and final season of The Crown has been split into two parts with the remaining six episodes dropping on Netflix on December 14 for subscribers globally to binge-watch.
The episodes will focus on the burgeoning romance between a young Prince William (Ed McVey) and the then-Kate Middleton (Meg Bellamy) during their time at the University of St Andrew’s in Scotland.
Fashionistas the world over will be poring over Princess Kate’s early style choices during her university years when she and Prince William were in the early stages of their romance.
The Crown season 6, part 1 is streaming on Netflix now
The Crown season 6, part 2 will be released on Netflix on December 14