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Rylan Clark becomes 'scent sommelier' – helping Brits find candles to suit personality


Rylan Clark has become a “scent sommelier”, hosting a scent masterclass for shoppers to match their personalities – with candles. The TV personality found his love of fine fragrances when he was involved in the research and development of his first scent in 2018.

It comes after research of 2,000 adults found the nation’s favourite candle scents are vanilla (26 percent), fresh linen (19 percent), and lavender (18 percent).

And nearly two in five (38 percent) think lighting a candle is the most effective way of relieving stress – with lavender deemed the most calming scent (28 percent).

Rylan, who is hosting the masterclass at Homesense in Thurrock, Essex, said: “A house isn’t a home without a candle flickering away. No matter what the weather or time of year, there is always a candle burning at mine.

“Scents can impact your mood, so it’s important you choose a fragrance that makes you feel good.

“I love the fact I’m taking my passion to the next level, and my first official engagement as scent sommelier will be hosting a “Home Scents Masterclass”, with On the Scent podcaster Suzy Nightingale, at my local store.

“We’ll share our top tips on mood boosting, scent scaping, and scent layering.”

As colder months approach, the research found cinnamon (29 percent), pumpkin spice (24 percent), and sandalwood were deemed ideal for chilly weather among candle buyers.

And scent was deemed the main consideration when buying a candle (51 percent), followed by the cost (16 percent).

Over half (54 percent) have four or more candles in their home, spending an average of around £9 on each one.

And it’s no surprise they’re so popular, when 50 percent said they like to receive them as a gift, according to the findings by OnePoll.

Respondents said they are most likely to light one up for special occasions, such as Christmas (31 percent), as well as to create a cosy atmosphere (28 percent), and when entertaining guests (21 percent).

And nearly a fifth (18 percent) have as many as ten candles currently in their home waiting to be lit – while 37 percent say they feel “overwhelmed” by the amount of choice available when it comes to purchasing a flickering pillar.

Deborah Dolce, group director for Homesense, says: “We’re undoubtedly a nation of candle-lovers, and our sales soar in the autumn as people create a cosy mood as the colder nights draw in.

“In the UK, the average spend on a candle is £9, and our research revealed half of Brits like to receive one as a gift.

“We hope Rylan’s tips will help everyone choose the best candle, whether it’s a gift for a loved one or a treat for yourself.”

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